From the Felt (FTF) specializes in creating prestigious events for the recreational poker player since 2000. Our unique entertainment events create a brand presence in land-based and online tournaments in North America. FTF brands have elevated the poker experience for women, seniors and recreational poker players everywhere.

FTF Brands are the creation of our Founder and CEO, Lupe Soto. Her insight and expertise allow for the development of poker brands which are popular, exciting and pleasure to attend. Although she has created many poker entities, she specializes in the women’s poker market. She is a member of the Women in Poker Hall of Fame, Class of 2018.